Contributing to a Healthy and Rich Eating Life by Maximizing the Value of Lemons
POKKA LEMON was first launched in 1957 as a cocktail ingredient. Since then, we have engaged in product development appropriate to the changing times—by promoting new uses for lemon and by introducing variations in beverage containers and sizes—and
have continued to enjoy the support of our customers for sixty years. CHELATE LEMON, which enables consumers to easily experience the health benefits of lemons, has also become a core brand.
Our aim is to become a “lemon company” that has thorough knowledge of everything related to lemons; from lemon trees to our customers tables, it is our intention to bring the fruit into people’s homes, and contribute to society through lemons.
Communicating the Wonder of Lemons to As Many People As Possible
So that as many people as possible can experience the delicious taste and health benefits of lemons, our Company plans and implements a wide range of lemon-related education activities. For example, we have researched the health benefits of lemon ingredients for many years; we have published our research results into the chelate effects and antioxidative effects of lemons; we have also hosted events such as seminars where people can learn about the history, functions and health benefits of lemons. Going forwards, Pokka Sapporo will continue to generate opportunities for customers to experience lemons and to learn about lemons in an enjoyable manner.
Developing Products Unique to Pokka Sapporo that Inspire Excitement and Surprise
At Pokka Sapporo, we utilize fresh ideas and ingredients to develop unique, unprecedented products, and work hard to generate new demand in the beverage market.
In recent years, we have used rare, domestically produced ingredients in our ingredient-focused beverages, and fruit pulp in our texture-focused beverages. Our lineup features a wide range of products that showcase the unique qualities of Pokka Sapporo, and enables us to provide our customers with the excitement of delicious taste.
Inspiring Innovation in the Beverage Market at All Times
POKKA COFFEE, the first ever 190-gram can of coffee, was launched in 1972 to fulfill a desire to “enjoy coffee in the car easily.” Together with the spread of the Hot/Cold-type Vending Machine, which we developed in 1973, POKKA COFFEE contributed
significantly to the expansion of the Japanese soft drink market.
The PET bottle, which accounts for the majority of beverage containers in use today, was also first used in Japan for the Ribbon Summer Orange Tsubutsubu fruit pulp-type beverage we launched in 1982. Indeed, this was the first PET bottle soft drink in Japan.
Going forwards, Pokka Sapporo will continue to develop and promote unique and innovative new products, and thereby strive to provide new forms of delicious taste.
Catering to Diversifying Dietary Needs
We first launched canned soup in 1980, and in 1981 we made a full-scale entry into the soup market with powdered instant soup.
Since then, we have generated unique ideas and original flavors, and utilized our technologies to launch a variety of soup products. For example, we have researched drying technologies, increased the number of Western-style soup variations, and we were the first company to add corn kernels to our soup.
At present, we are continuing to develop a wide range of products that cater to diversifying dietary and customer needs.
Main Brand: JIKKURI KOTOKOTO
JIKKURI KOTOKOTO Soup, launched in 1996, is widely known as a rich and filling soup brand which makes the most of the natural flavors of its ingredients; it is a somewhat luxurious soup that satisfies adult needs.
The soup’s delicious taste demonstrates our thorough pursuit of and unswerving commitment to the flavor and quality of our ingredients, from the soup base itself to each individual component.
Providing the New Health Benefits of Soybeans
At Pokka Sapporo, we have identified soybeans and soymilk, which uses soybeans as an ingredient, as an area which will increase in importance due to customers becoming increasingly health and nature-conscious in recent years. Soybeans are an ingredient
that allow us to utilize our powerful processing technologies, and it is our intention to establish a new business in this field.
Our goal is to take advantage of the value of our existing brands—SOYA FARM and DAIZU NOJO (Soybean farm)—and, at the same time, to engage in developing new products befitting of Pokka Sapporo. This will enable us to further expand our market and improve our brand strength, while also strengthening and expanding the foundations of our soymilk business.
A Longtime Bestseller Due to Its Delicious Taste and Confirmed Health Benefits
TONYU DE TSUKUTTA YOGURUTO (“Yoghurt made from soymilk”) has been a bestselling product since its launch in 1997. It contains soy protein, which reduces serum cholesterol, in a form that can be easily ingested and, as a result, since 2000 it has been recognized as a “Food for Specified Health Uses(FOSHU)” due to its effects on improving the diets of people worried about cholesterol. Since the product uses soymilk as an ingredient, it can also be safely eaten by customers who have an allergy to milk.
The first “CAFÉ de CRIÉ” coffee shop was opened in Nagoya City, Aichi Prefecture, in 1994. Since then, we have expanded our sphere of operations, and currently manage 190 stores nationwide from Hokkaido to Okinawa. We provide customers with a relaxing atmosphere in which they can enjoy an abundance of happiness from a single cup of coffee.
In 1977, we established Pokka Corporation (Singapore) Pte. Ltd. to become the first Japanese beverage manufacturer to found a base overseas. In the 40 years since, we have continued to develop POKKA brand beverages.
In Singapore, led by our JASMINE GREEN TEA products, we boast an overwhelming share of the tea beverages market. We are also increasing the presence of the POKKA brand through fruit juice beverages and coffee beverages. The POKKA brand is exported from Singapore to approximately 60 countries worldwide, including South East Asia and the Middle East, and we intend to achieve further growth based on our policy of “Right Products to Right Market.”