Message from the President
Continuing to Create Delicious New Products that Enrich and Brighten People’s Lives
POKKA SAPPORO FOOD & BEVERAGE LTD. is responsible for the Sapporo Group’s food and beverage operation. While our primary focus is the manufacture and sales of foodstuffs and soft drinks in Japan, we have a range of business interests including the operation of café chains and an overseas beverage operation.
Our corporate identity is built upon our corporate brand mark and tagline; the exclamation mark in our tagline is known as “hirameki” in Japanese, which means “inspiration.” As our corporate identity suggests, it is our aim to become a company that realizes dreams through innovative ideas, inspiration and overwhelming passion, and that continues to provide “delicious taste” to our customers.
Thus far, our Company has enhanced its corporate value through growth and development that takes advantage of our unique strengths, by rapidly identifying fields with hidden potential. These fields include lemon and soup in Japan, and products from the POKKA brand, which is based in Singapore, abroad. Recently, we have established a new domestic soymilk business, while in South East Asia we have been promoting a business model of local production. In this way, we are constantly embarking on challenges that will take us to the next level.
Going forward, we will further refine the three capabilities we pride ourselves on: the Power to Discover, the Power to Develop Concepts, and the Power to Create New Ideas; we will value the ties we have established with our customers, and we will continue to create delicious new products that enrich and brighten people’s lives.
I hope you will continue to support us.
POKKA SAPPORO FOOD & BEVERAGE LTD.
President and CEO