Pokka Corporation and Sapporo Beverage were integrated and made a new start as POKKA SAPPORO Food & Beverage from January of 2013.
In the food business, we aim to reinforce brands whose products include soups and also use lemon, and create new categories that include foods for health care needs and natural foods. In the beverage business, we concentrated management resources on brands that can be differentiated, and we aim to develop new brands leveraging technologies and ingredients. Moreover, in overseas business, we will establish next-generation manufacturing and sales bases in Singapore, whose consumers value great brand recognition. We are anticipating vigorous growth by undertaking an aggressive marketing approach.
At group companies in Japan, we are raising our corporate value by developing business related to food, including the coffee shop chain Café de Crié, which is operated by POKKA CREATE, and the ice cream company Foremost Blueseal in Okinawa.
We nurture the
Power to Discover
Power to Develop Concepts
Power to Create New Ideas
Further refining these capabilities and valuing the ties with our customers that we have built to date, we will continue to create new delicious products that enrich and brighten people's lives.
Corporate Brand Mark
The logo's slightly rounded font expresses the affinity and warmth of a corporation that handles food and beverages, while the color red is suited to a food company and shows passion as well as the spirit to face challenges.
The symbol that bridges "Pokka" and "Sapporo" represents new products, innovative ideas, insights, passions and dreams that will emerge through the synergy of the two companies. The symbol also represents a splash or a sprouting leaf, both positive images and beneficial to a food company. The distinctive tagline reads, "We have delicious ideas!" and looks handwritten to convey friendliness and rapport. This tagline conveys the ongoing creation of "delicious products," as stated in our management vision.
|Company Name||POKKA SAPPORO Food & Beverage Ltd.|
|Business Lines||Beverage & food businesses,
Confectionery business, etc.
|Date of Establishment||March 30, 2012|
|Head Office||Nagoya Hirokoji Place, 4-2-29, Sakae, Naka-ku, Nagoya, Aichi, 460-8415 JAPAN|
|President and Representative Director||Kiwamu Kunihiro|
|Number of Employees||937 (as of December 31,2015)|
|Fiscal Year-End Date||December 31 on annual basis|
Established in 1977 as its overseas production base, ahead of competitors in the beverage industry. POKKA CORPORATION (SINGAPORE) PTE LTD aims to further expand by manufacturing beverages, such as tea and canned coffee, to expand sales not only in Singapore but also in the entire Asia region.
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